Our SANA Hotels websites have turned 1 year this Summer. Getting them up and running has been a fun but daunting task and so it’s amazing not only to get results but to actually get some social and professional recognition.
It’s no secret that the hospitality industry has been going trough huge changes. Globalization (or the shortening of distances), Internet ubiquity, Review Sites (like Booking.com) and an upcoming generation of new, different, and increasingly segmented type of customers, are just some of the main factors that have completely changed the rules of the game.
Getting to the lead of the race is now our main goal and we’re already working hard on several website improvements, as well as on the other off-site platforms that allow us to complete our digital marketing strategy.