SANA Hotels wins Best Portuguese Tourism Website/App

acepi_sana_site_app_2016
We have been selected as the Best Portuguese Travel Website/App by ACEPI (DIGITAL Economy Association)

Our SANA Hotels websites have turned 1 year this Summer. Getting them up and running has been a fun but daunting task and so it’s amazing not only to get results but to actually get some social and professional recognition.

It’s no secret that the hospitality industry has been going trough huge changes. Globalization (or the shortening of distances), Internet ubiquity, Review Sites (like Booking.com) and an upcoming generation of new, different, and increasingly segmented type of customers, are just some of the main factors that have completely changed the rules of the game.

Getting to the lead of the race is now our main goal and we’re already working hard on several website improvements, as well as on the other off-site platforms that allow us to complete our digital marketing strategy.

The website was developed by our agency, By.

Blogging: Construir uma presença online

WEBCAST-BLOGUING

Queres criar um blog? Ou tens um mas não sabes que rumo lhe dar?

Continue reading “Blogging: Construir uma presença online”

I’ll Make You an Offer You Can’t Refuse

Meet the Dons who run Silicon Valley – the PayPal Mafia
Explore the full interactive version (via Fleximize).

Digital, Social & Mobile in 2015

It’s Christmas time, there IS need to be afraid ’cause GuestList tmn 07 is ON!

[CLICK THE COVER TO BE BLOWN AWAY]

Digital Magazine Hunts Cool Stuff and Strikes Again

My favourite Issue so far!

Click ME to enjoy it!

New GuestList digital magazine takes on the world

Have you ever wondered what your ancestors thought your future would be?

Have you ever heard of haut couture clothing made of… sugar? Well, a portuguese fashion designer has created them

Check out this and other awesome articles at this month’s GuestList.

Here’s GuestList number 2 in case you missed it!

Enjoy!

GuestList tmn – A Digital Magazine ushers in a new age

GuestList tmn is an interactive magazine like you’ve never really seen before. Music, nightlife, movies, urban culture, traveling, fashion, science, gadgets and many more band together to blow your mind and make you smile in te process.  The rules have changed. Get ready for a new digital revolution.

And i am honored to be it’s main creator, of course.

Click the image and enjoy!

Click me, click me!

You can also check the amazing number zero HERE!

Tablet War: Enter the Sony Dragon

S1 and S2: One resembles the iPad, the other a burrito. Ok, a Nintendo DS, jeeezzz...

Sony sharpens it’s teeth and it’s designers, joins forces with Google (Android) and enters the Tablet War.

This could actually be a good idea, as Sony owns a lot of stuff it can use in a cross media logic: some of the best video games (Playstation running on Android), movies and bands.

You can check out all the nerdy specs here.

Looks like a small PS3, but it really is just a burrito... tablet i mean!

It’s no secret: Google’s Android may be stealing the numbers, but Apple’s iPad awesome and elegant experience is still light years ahead of it’s competitors.

I recently bought an iPad (the most basic 1st generation one) – even though i said i wouldn’t – mainly for professional business. I make digital magazines and they’re all, mostly exclusively, on the iPad.

I am continually being blown away by the iPad. I could say it’s because of it’s elegant full functioning ecosystem, but that would be undermining. You just have to use it on a daily basis to understand it’s value, and the value of tablets in general, as a new working and entertaining tool.

Still, it’s important not to forget that whoever has the greater amount of good apps has the better advantage, just like in video games, where a console’s success is greatly defined by the quantity and quality of it’s games. And the iPad has all the greatest Apps.

What do you figure is the main reason for almost every tablet manufacturer going Android? yep, you guessed it, second best app store…

Digital Magazines flock to the iPad

With the iPad 2 just around the corner, the prices for the iPad dropped significantly, creating a buy and sell craze on the second hand market, with people reportedly buying iPads for as low as 60 dollars.

This is good news for publishing media, as it means more and more people are acquiring tablets and, hopefully, digital magazines.

Adobe’s customized solution alone (Adobe Digital Publishing Suite) has already been used to create 155 magazines magazines for the iPad. Wired, Empire, Maxim,Vogue, Cosmopolitan and National Geographic are only a few examples. Check out the complete listing HERE.

Also, check out this video for Earth Periodical, another new mag developed with the Adobe tool.